Luis Ayala's personal website

Responsible for the LATAM expansion for BitGo and the breath of the portfolio we offer. Started from defining an strategic scope of countries to target with specific outbound strategies. Giving feedback to our partnership and product direction to face stronger the LATAM market challenges.

Cracked the code to enter the Healthcare & Life Sciences business for Salesforce in the Mexican market focused in the enterprise segment positioning the entire portfolio. Successfully came from 0% to +45% market penetration with one or more products. 

Achieved recognition amongst Solution Engineers, Sales Specialists and Industry Leaders as a forward leader and innovative seller. 

Databases & Analytics Leader 

Co.responsible for +25% of the run rate in LATAM Public Sector Business, holding the adoption benchmark world wide. Go-to-Market, Business Development, Architectures, Story Telling and Sales Leadership. Closed important businesses all over LATAM.

Head of Sales 

Kickstarted business for AWS in Central America & the Caribbean. Opened GT, CR, HN, PA, DR, JM, PR & the OECS for business. Leading head of state conversations, direct minister communications, with several documented successful Cloud transformations f.e.: Superintendencia de Administración Tributaria with the first serverless eInvoice in the world, Mass Migration of Secretaría de Integración Económica Centroamericana, Database Freedom for the Migration of Ministry of Finance Costa Rica, eJudicial System for the OECS, First VMWare Cloud deal in LATAM. Additionally I Headed Mexico as Interim when AWS we won project SENHA, one of the biggest LATAM Cloud contracts.

Telefónica in LATAM was a big customer for Oracle. Particularly, they owned a lot of Oracle Hardware, but, right from my start there was a steep challenge to regain a long lost customer trust in Mexico. I transformed the way the customer saw all of Oracle porfolios, positioning myself as the Go-To-Person of the entire organization for which Telefónica was grateful. Ranging from helping backing-up their Exadata, enabling bridges between local procurement and Spain, all the way to traveling personally to find specific trays they needed to receive equipment in their Data Centers. I helped actively Telefónica Empresas to build their Cloud business in several regions of LATAM.

I joined the team with an objective to regain traction with the Public Sector Business for IBM Software. I led a Specialty team of IBM Software Specialties for the Non-Strategic government accounts in Mexico. Took care of highly visible NatSec deals, Social Programs, First-of-a-Kind Security Deals, net new logos, and spreaded the branding all the way from federal to SLG's. Sold back to PGR after almost 15 years.

The eTalent program gave me a chance to use my technical skills to sky rocket adoption, showed eyebrow raising results and was given the opportunity to lead the company's incursion into the Hardware world for LATAM. Got to sell one of the HP + Oracle Hardware and welcomed the Sun Microsystems team.
I held the benchmark for world wide adoption of Exadata + Exalogic architectures.